A.01 · ABOUT

Hi. I'm Prostil. ProArc is built on a simple bet.

The businesses that win the next decade will be the ones that integrate AI into how they work — not the ones who get replaced by it. ProArc exists because we believe AI's job isn't to take your business over. It's to absorb the operational weight your team is buckling under, so they can spend their time on the work that actually moves things forward.

01 · WHAT PROARC IS

ProArc is an AI company that builds custom co-pilots, dashboards, agents, and internal tools for founders. We don't sell a product — we ship a system tailored to your business, your data, your workflow. Brief to shipped in weeks. Built by operators. Remote-first. Briefs accepted worldwide.

02FOUNDER

The brain behind the build.

PJ
Prostil Jain
Co-founder, ProArc

A finance graduate from Jai Hind College, Mumbai, with prior experience at TresVista Financial Services. Not a tech-industry insider — a finance brain who became obsessed with AI as the technology emerged, and started building tools first for himself, then for businesses around him.

The advantage of coming from finance: he doesn't think about AI in terms of features or model benchmarks. He thinks about it in terms of operational ROI — which numbers move, which workflows compress, which weeks get easier. That's the lens every ProArc build is engineered through.

Why I started ProArc

The fear I kept hearing — from founders, from finance colleagues, from friends — was the same one. "AI is going to replace us."

But every time I dug into what people were actually afraid of, it wasn't replacement. It was being left behind by people who'd figured out how to work with AI instead of around it.

So that became the work. Not building AI that does your job. Building AI that absorbs the parts of your job that were eating your weeks, so the part of your job that actually matters gets more of you.

03WHAT WE BELIEVE

Six things we believe about AI for businesses.

→ 03.01

AI should talk to you, not the other way around.

A founder shouldn't have to learn a new tool. The AI should learn the founder.

→ 03.02

Dashboards are not insights.

47 charts is not visibility. Five numbers that change a decision is.

→ 03.03

Generic AI is a demo. Custom AI is a business.

ChatGPT doesn't know your stock levels, your top SKU, or that you close Mondays. The AI you actually need does.

→ 03.04

Ship in weeks, then keep shipping.

A 90-day discovery phase is a way to bill for not building. Real work happens in week one.

→ 03.05

The AI gets sharper every week, or we're failing.

We don't ship and disappear. The system gets better the longer we work on it. That's the point.

→ 03.06

AI should integrate, not replace.

The fear is that AI takes over. The reality is the best AI absorbs the work nobody wanted to do anyway — and gives your team back the work that needed them.

04HOW WE WORK

Brief to shipped, in weeks.

We shadow your business for a few days. Design clickable mockups in a week. Ship something real in 3–6 weeks. Then stay on to keep improving it.

No 90-page strategy decks. No three-month roadmaps before a line of code. No disappearing after the invoice.

See our full process →
05WHO WE WORK WITH

Built for founders. At any stage.

ProArc works with founders across stages — from those running established businesses with real operational complexity, to those building something new and want AI in their stack from day one.

You spend more of your week on operational work than on the work you actually want to be doing.
You'd prefer one partner who builds the whole thing, end-to-end — rather than five vendors stitched together.
You want to be in the build with us. We work best when we have access to your brain, not just your brief.

We're remote-first and take briefs worldwide. Most of our work is in D2C, real estate, and services — but the pattern (founder + chaos + AI that could absorb it) shows up everywhere.

Let's talk.

Send us one paragraph about your business. We'll write back with what we'd build for you — and what it'd cost.